Turn messy product feeds into campaign-ready growth assets.

FeedSplit helps performance marketers and agencies clean catalog issues, enrich product data, create bid-ready custom labels and publish focused output feeds for Google Shopping and Performance Max, with direct Merchant Center push.

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store-feed.xml · raw

3 diagnostics

<item>
  <g:id>SKU-4781</g:id>
  <g:title>Running shoes blue</g:title>
  <g:brand>Nike</g:brand>
  <g:price>129.95 EUR</g:price>
</item>

Rule title = {{brand}} {{model}} {{product_type}} - {{color}} - {{gender}}

/f/acme/pmax-winners.xml · published

Eligible

<item>
  <g:id>SKU-4781</g:id>
  <g:title>Nike Pegasus 41 Running shoes - Blue - Men</g:title>
  <g:brand>Nike</g:brand>
  <g:price>129.95 EUR</g:price>
  <g:custom_label_0>high_margin</g:custom_label_0>
</item>

Built around the channels performance marketers optimize every week

Google Ads

Google Shopping

The work performance teams do in spreadsheets, made repeatable.

FeedSplit gives marketers the operational controls they need after the store export, before budgets depend on product data quality.

Recover eligible spend

Find broken image URLs, missing identifiers, weak titles and category gaps before they limit your Shopping reach.

Split feeds by buying intent

Turn one catalog into outputs for winners, margin tiers, clearance and branded search.

Label products for bidding

Custom labels for margin, stock, seasonality and brand priority. No developer required.

From feed problems to profitable campaign segments.

Diagnose product blockers, create labels around commercial intent, then publish separate feeds that match how your campaigns are structured.

Merchant readiness

Prioritized fixes before campaign launch

581 to review

Missing GTINs

128 products

Images returning 404

42 products

Incorrect MIME types

21 products

Titles under 35 chars

316 products

Category mismatch

74 products

Campaign-ready outputs

Each split gets a stable feed URL

PMax winners

8,420

High margin, in stock, bestseller labels

Clearance push

1,180

Low stock and markdown segments

Brand defense

3,760

Priority brands with clean titles

DE regional feed

12,930

Country, currency and language ready

Custom label rules

Operational rules for bidding and segmentation

margin_percent is greater than 45 label_0 = high_margin

inventory_level is below 12 label_1 = low_stock

brand is one of Nike, Adidas label_2 = priority_brand

sales_rank is top 15% label_3 = bestseller

Title template optimization

Standardize titles from feed attributes before export

{{brand}} {{model}} {{product_type}} - {{color}} - {{gender}}

{{brand}} Nike

{{product_type}} Running shoes

{{color}} Blue

{{gender}} Men

Before

Running shoe blue

After

Nike Pegasus 41 Running shoes - Blue - Men

Pricing

Pick the plan that matches your catalog.

Every plan includes the rule engine, image proxy, hosted feed URLs and Merchant Center push. A catalog is your imported product dataset; each one produces multiple output feeds you submit to Google.

14-day free trial

Starter

For solo merchants cleaning up their first serious feed.

$16.00 /month $24.99 Save $107.88 per year

Yearly billing as $192.

Start 14-day free trial

No charge today. Card required.

2 catalogs
5,000 products
5 output feeds
2 data sources per catalog
Daily feed refresh
Image proxy + MIME fixes

Growth

For teams scaling Shopping and PMax across more campaigns.

$39 /month

Grow faster

10 catalogs
50,000 products
25 output feeds
5 data sources per catalog
2 workspaces
Custom refresh schedule (up to 4×/day)
Google Merchant Center push (up to 2 outputs)

Pro

For operators managing high-volume catalogs and advanced rules.

$99 /month

Scale catalogs

30 catalogs
150,000 products
100 output feeds
10 data sources per catalog
5 workspaces
Custom refresh schedule (up to 12×/day)
Google Merchant Center push (up to 10 outputs)

Agency

For multi-client teams

For agencies running feed operations across multiple client accounts. Up to 100 workspaces, 100 catalogs, 1M products, custom refresh schedule up to 24×/day, Merchant Center push for up to 100 outputs and priority support.

Talk to sales

Cancel anytime. Output feeds pause if billing lapses, your dashboard does not.

Give your next Shopping test a cleaner feed to learn from.

Start with one catalog, fix what blocks scale, then split outputs around the way your team actually manages campaigns.

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